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Why Period Panties Made Me SeE RED

8/17/2016

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The creators of Thinx period panties have been hailed as ‘ three Feminist geniuses’ (Noman, 2015). Apparently, their period panties are going to ‘change the world’ (ibid.) one hip-hugging thong at a time. The idea is quite simple: the panties (yes, they really are called panties) have four layers which combine to create a pair of underwear that is leak proof, antibacterial and absorbent while at the same time looking sexy. The idea isn’t to completely replace tampons, pads or menstrual cups but to give you ‘back up’ (Thinx Website, 2015). On the surface all of this does sound great, right? So why did I start to feel so uncomfortable? The usage of the word panties was probably what made my initial alarm bells start ringing. However, I thought, perhaps that’s just a miscommunication from American English to British English…But I also felt unsure as to why during my period, a time of the month where I experienced considerable pain and discomfort, I was meant to be preoccupied with ensuring I was wearing sexy lingerie. This initial feeling of unease lead me to the Thinx website for some further research.

Thinx wants to ‘eliminate shame’ surrounding menstruation in order to empower women.  These pants don’t seem to be eliminating any of the shame that surrounds the tabooed subject of periods. Instead, period panties not only focus on hiding our periods, making sure any evidence that we are on our period, such as leaks or stains are hidden, but tells us that we should look ‘ fly’ (Thinx Website, 2015) while doing it.  In the FAQ section, Thinx points out that 80% of American women have experienced anxiety about their periods or had accidents while menstruating. What the Thinx team seems to be missing is that periods themselves are not the source of this anxiety. Periods are natural part of many people’s lives that alone do not create anxiety, what creates anxiety the stigmatisation of menstruation due to sexist societal norms.

Furthermore, Thinx underwear can cost up to $35.00, not exactly an affordable price. This means they are only accessible to a certain demographic. The price seems particularly steep when we consider that they don’t actually replace feminine hygiene products, as their most absorbent pair can only absorb up to six teaspoons of liquid which is the equivalent to two tampons, unless of course you plan to carry multiple pairs of pants around in your bag. If I bought five pairs (i.e. one pair for every day of my period) of their hip hugger underwear it would cost me $173.40 (and that’s with a 15% discount for buying five pairs in one go ) plus the usual cost of my chosen period catcher (eg. tampon, menstrual cup, pad etc.). While we could argue that this is an investment, as the underwear will last for several years, it still seems like a lot of money to ensure that I can hide the fact I’m menstruating.

Returning to the point that the pants aren’t intended to replace pads, tampons or menstrual cups means that they aren’t quite as environmentally friendly as they initially sound. Arguably they could be used as a replacement for pads, tampons, menstrual cups etc. but considering that the most absorbent (and expensive) pair only holds the same amount as two tampons many people would definitely need to wear multiple pairs in one day, which means spending even more money on them. On lighter days they could perhaps act as a replacement so it is fair to say that they can help reduce the amount of landfill waste that periods contribute to. However we also have to consider the fact that they are manufactured in Sri Lanka. Even though they are manufactured in an ethical way in a family firm they still carry a considerable carbon footprint that further undermines the environmental benefits.

If we want to talk about eliminating the shame surrounding periods we should be looking to activists like Rupi Kaur. Kaur has recently caught the attention of mainstream media after causing controversy on Instagram by uploading a picture of herself lying on a bed stained with menstrual blood. These sorts of act defy the societal taboos that surround menstruation by refusing to pretend that menstruation doesn’t happen.

If we really want to eliminate the shame surrounding periods we have to eliminate the source of the shame by defying society's demand to hide our periods. The only way to do this is to start bringing discussions around periods into the mainstream, like Kaur succeeded in doing. Instead of imagining a sociaty where no one feels shame for having a period because they are hiding all signs of menstruation, we should be striving for a society where the bloodiest period leak can happen and instead of being made to feel ashamed and embarrassed we receive comfort and support because periods, visible or not, are not shameful anymore. It’s time we stopped confusing shame-free for embarrassment-free.

On top of this the website and advertising campaigns consistently use a gender binary which means that those who do not comply with hegemonic gender norms but do experience periods are rather excluded. On the whole the Thinx project does nothing to change or acknowledge the power relations that contribute to making periods a shameful experience.

Perhaps the only clear upside to this project is their contribution to Afri-pads. Afripads is an on the ground organisation operating in Uganda which manufactures cost-effective reusable cloth sanitary pads. For every pair of eye-wateringly expensive Thinx panties you buy, Thinx will donate some funds to Afripads that will go towards providing a pack of reusable pads to a girl in Uganda. It is a shame that the considerable downsides to Thinx (elitist price, reliance on gender binary, dedication to make periods less embarrassing rather than trying to change societal norms, and making them less shameful…) means that it is probably better to just donate directly to Afripads.

If you are keen to contribute to a young social enterprise there are, in my opinion, better alternatives out there. For example, Ruby Cup who manufacture menstrual cups and donate one menstrual cup for every one that is bought to a girl in Kenya. They also have a blog which has tips for sexy times during your period including putting a towel down if you want to avoid any mess. Quite the opposite of Thinx do-everything-in-your-power-to hide-your-menstrual-blood-from-everyone approach.

In conclusion, Thinx may promise ‘magic period underwear’ that is going to change the world and empower women everywhere but it seems that they don’t deliver this. While the great side to their project is that they are helping Afripad continue to do their work they don’t seem to be offering a feminist solution to combating the shame that surrounds periods. While I do admire their efforts to start a conversation about periods in the mainstream, this conversation needs to be attacking the power relations, which makes periods shameful. In short, we need to start confronting our menstrual blood, not hiding it in lace.


  • Thinx Website: http://www.sheThinx.com/
  • Noman, N. 'Three Feminist Geniuses Just Invented A Pair Of Panties That Could Change The World'. Mic. N.p., 2015. Web. 12 June 2015.
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"No Blood SHould Hold Us Back"

6/3/2016

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​People with wombs have periods.

While this may not be an earth shattering sentence, periods have long been a taboo topic. Some menstrual activists, such as Kirhan Ghandi, who ran the 2015 London Marathon while bleeding freely, are trying to change the conversation surrounding periods. To an extent they are winning ,for example, David Cameron announced that the tampon tax will soon be coming to an end. However, it still remains that, amongst many other examples, that homeless people with periods struggle to source pads, tampons or access the facilities to comfortably clean and change menstrual cups, Japanese women have been traditionally stopped from becoming sushi chefs as it is believed menstruation alters the way that they taste, and a study in Ghana revealed that periods are responsible for up to five missed days of school a month due to lack of adequate hygiene facilities. 

I'm not pointing out anything new when I say that most adverts surrounding menstrual products do nothing but reinforce the taboo. They refuse to mention blood, and their main concern seems to be allowing you to skip along in a white outfit. Out of sight, out of society's mind.

Happily, some adverts have started to buck the trend. 
While I haven't actually seen any of these Always adverts on TV, they do deal with the topic in innovative and humorous ways. The First Moon Party ad is by far my favourite. While we don't see any blood, the word blood is used, we hear the word VAGINA and there is UTERUS PINATA (where can I get this?). We also get to see lots of fake blood and edible fake blood. The ad gently pokes fun at the taboo surrounding periods which means that getting your period should be a secret. It helps first time perioders see that it should be ok to talk about your period with whoever you want - mum, dad or grandpa - and know that everyone gets their first at a different time. 
While these ads are great, when it came to ads directed at adults, I was so sick of seeing those stupid diagrams that show the blue fluid soaking into the pad. This is why I feel genuinely excited by Bodyform's new ad.
Not only does it tick my boxes of mentioning blood, not showing any of those diagrams but it also attempts to challenge and de-construct some of the stereotypes surrounding femininity by showing women sweating, bleeding and punching.  The powerful message at the centre of the ad is that no blood should hold us back. Bleeding or fear that someone sees your menstrual blood should not stop you from doing whatever you want to do. The ad goes towards normalising the idea of menstruation and blood. 

It isn't perfect, it could be a lot more explicit, it could promote the message that not everyone who identifies as a women has a period, it could also underline that if during your period you don't feel like skateboarding, riding a horse or mountain biking because it really, really hurts then that's ok too but what it really does do is bleed all over the idea that people are weaker just because they menstruate. It shows that people can still do physical activities during their period and that saying they can not it is just simply sexism. 

Therefore, I see this as a victory for bloody vaginas everywhere. 


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THIS Girl Can?

7/12/2015

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This Girl Can is a campaign launched by Sport England which claims to be a celebration of active women all over England. In particular, This Girl Can wants to "inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome" (This Girl Can Official Website, Meet The Girls, 2015). This has resulted in posters, TV adverts (ok yes I saw them on More Four because we don't own a TV :( ) and even an app so you can make your own personalized versions of the posters. 

I don`t want to wee all over this campaign. It does have some upsides. For instance, it celebrates all different types of women. It provides women with a safe space to share their motivations, joys and struggles when it comes to exercising via the facebook page and the Your Stories section of their website. Ofcourse, the campaign is also empowering as women across the country have been affirming their right to enter into the traditionally male sphere of sports in public spaces.  But the very title of the campaign undercuts all of this good stuff. If Sports England wants to celebrate women then don't call us girls. Saying This Girl Can instead of This Woman Can reinforces the infantilization of women. Then this infantilization is plastered on bus stops, TV, Facebook, basically all over the show and before you know it, a campaign that is meant to be celebrating women is actually contributing to the societal processes that stop them being seen as adult females, i.e. women. 

One of the main concerns of the campaign is that women should learn to overcome the fear of judgement. However, the campaign doesn't actually attack judgement, whether it is judging each others bodies or feeling judged by other genders nor does it seem to start a conversation around it. Instead, the campaign basically tells us to just get over being judged by others instead of telling others not to judge. There was an opportunity here to tap into the conversations surrounding cat calling that are happening at the moment and widen this discourse by bringing it into more mainstream locations but sadly this has been missed. 

On top of this, some of the slogans that the campaign relies on are problematic. Slogans such as "Sweating like a pig, feeling like a fox" , "My game face has lipstick on it " or "Under these  gloves (boxing gloves) is a beautiful manicure". While these could be seen as attempting to be affirming to women or even undo the stereotypes around sporty women...I still see a darker side to this. Slogans like this say that women should still look good while they are exercising, that even if they are involved in an intense football match they still need to be wearing make-up. This campaign is supposed to be about overcoming judgement but instead perpetuates the high beauty standards that society requires women to live up to. 

In short, the campaign seems to be a liberal-feminist-bandaid to a real problem. We need a campaign that says Hey! How Dare You Judge That Woman For Getting Hot And Sweaty! I can see that This Girl Can does make attempts to make women feel more comfortable in their own skin but several things about it makes my skin crawl. 


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